Tim Kuniskis, CEO of the Dodge brand, apparently thought that a Dodge Challenger

Dodge Challenger that can wheel (and wheelie) around the quarter mile in 9.65 seconds wasn't enough.

The previous Dodge Challenger SRT Demon was created by Kuniskis,

who also brought to market the most extreme, fire-breathing muscle automobile ever to grace a dealer showroom

. With a drag car transbrake, the Demon was the first production vehicle.

Because the Dodge Challenger commands a premium price on the black market