Given that Lexus is a premium brand and Toyota is a mass-market brand, comparing 

the Lexus RX and the Toyota Highlander may seem unfair. Given that both cars

sold by the same multinational carmaker, it would seem sense that the high-end Lexus RX

would do better than the mass-market Toyota Highlander in almost every category.

In what other way could Lexus defend both its high reputation and price?

Simultaneously, thousands of buyers planning to purchase a midsize SUV are probably curious