Affordability - The Average New Car Price Is Now $49K, Subaru Drops To $35,406

How reasonably priced are new Subaru cars? Subaru's Average Transaction Price (ATP), according to an updated analysis from Kelley

Blue Book (KBB) and Cox Automotive, is dropping. For instance, according to a recent KBB study, Subaru of America's ATP for its

all-wheel-drive range in February is currently $35,406. Subaru's ATP in January was $35,992, a decrease of 1.6 percent.Pricing for new Subaru

models has been declining this year, and in 2022, prices for all vehicles increased. With the price

cut, Subaru is now one of the four most cheap automakers with its all-wheel-drive portfolio.