Being Better Doesn’t Help the Honda CR-V Catch the Toyota RAV4

Though it is not as good as the previous generation, 

the 2023 Honda CR-V is still not as good as the 2023 Toyota RAV4. Why is the RAV4 running more smoothly?  

Despite its notable enhancements, the Honda CR-V is unable to overtake the Toyota RAV4.  

The 2023 Honda CR-V is attempting to overtake the 2023 Toyota RAV4, but it isn't letting it slow down one iota.  

Why is the 2023 Honda CR-V selling fewer units than the 2023 Toyota RAV4?