Cadillac Targets Tesla Owners With Lyriq Test Drives At Supercharger Stations

Cadillac is taking targeted marketing to the next level by putting up a Lyriq test drive demonstration at a Tesla Supercharger station in

China, a location where electric car customers are expected to gather. Although not the first of its sort, this action shows Cadillac's desire to

obtain a competitive advantage in the electric car industry. According to reports, the Chinese marketing gimmick occurred

outside of Shanghai Jinqiao. We have not been able to translate the Chinese lettering on the side of the Lyriq.

Interestingly, a video that's part of the collection of images shows at least one person sporting a Cadillac Lyriq jacket,