We're Testing the Lucid Air Grand Touring Performance For a Year

When it was announced that the Lucid Air had won MotorTrend's 2022 Car of the Year award, it was a feat that seemed impossible.

A brand-new manufacturer that was just getting its feet wet and aiming for the stars with the first vehicle it put into production was

able to create an automobile that was more amazing than anything that had been produced by a dozen manufacturers with centuries of experience behind them. Consider the possibilities.

However, despite the magnitude of that achievement, the most challenging aspect of the automobile manufacturing process is not the design and engineering of a fantastic vehicle. The true problem is to manufacture 1,000, then

10,000, then 100,000 models of that automobile while maintaining the quality and dependability that contemporary car customers anticipate, all while producing sufficient profits to maintain a profitable company.